02 / Featured work
Ferrari SF90 Stradale
A high-end automotive cinematic designed to present the Ferrari SF90 Stradale through realistic materials, dramatic lighting, and an elegant, premium visual language.
- Year
- 2026
- Type
- Car commercial
- Role
- Environment Lighting / Motion Capture
- Tools
- Unreal Engine 5
- Collaborators
- Lejia Mu, Lecheng Zhao
Overview
This project is a cinematic sports car commercial created to capture the luxury and prestige of the Ferrari SF90 Stradale. The visual direction focuses on recreating realistic lighting, reflections, and material response so the car feels photorealistic, refined, and high-end. Rather than treating the vehicle only as a fast sports car, the commercial presents it as an exclusive luxury object through controlled illumination and polished cinematic presentation. I contributed to the environment lighting and motion-capture work in Unreal Engine 5. Careful control of highlights, reflections, surface detail, and movement was important to maintaining a believable look while reinforcing the elegance, power, and exclusivity associated with the SF90 Stradale.
Reflection
The project strengthened my understanding of how lighting, material response, reflections, and controlled motion shape the perceived value of a product. Small visual decisions became especially important when aiming for a polished automotive image that feels both realistic and luxurious.